Pick Up The Phone To Increase Your Auto Repair Shop Profits
You may be surprised to learn just how much financial power rests in the hands of the person who answers the phone at your auto repair shop. As a shop owner, you put a lot of time into getting that phone to ring. The first phone call from a potential customer is your best chance to make a good impression. How is your business first represented to your potential patrons?
Customers needing auto repair have a sense of urgency when they make the call to your auto shop. Transportation is both a necessity and an investment; when they call your business for service, they want to know that their vehicles will be in capable hands. How is that first communicated to your potential clients? If your answering system involves an answering machine or an uninformed receptionist, you may be losing calls and clients by the day.
You may be the best shop with the most skilled mechanics in your local area, but if that is not communicated to your clients on the initial phone call, your business will suffer. The average auto repair ticket is approximately $300. If your phone answering system causes you to lose one call per day, and you are open 5 days per week, your business loses $1500 per week! This adds up to $78,000 annually!