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Pick Up The Phone To Increase Your Auto Repair Shop Profits

You may be surprised to learn just how much financial power rests in the hands of the person who answers the phone at your auto repair shop. As a shop owner, you put a lot of time into getting that phone to ring. The first phone call from a potential customer is your best chance to make a good impression. How is your business first represented to your potential patrons?

Customers needing auto repair have a sense of urgency when they make the call to your auto shop. Transportation is both a necessity and an investment; when they call your business for service, they want to know that their vehicles will be in capable hands. How is that first communicated to your potential clients? If your answering system involves an answering machine or an uninformed receptionist, you may be losing calls and clients by the day.

You may be the best shop with the most skilled mechanics in your local area, but if that is not communicated to your clients on the initial phone call, your business will suffer. The average auto repair ticket is approximately $300. If your phone answering system causes you to lose one call per day, and you are open 5 days per week, your business loses $1500 per week! This adds up to $78,000 annually!

Having a pre-determined script for any type of call that may come into your shop is an ideal way to assure that your receptionist handles inquires in a manner that will convert the call to sales, says Gerry Frank and Keith McCrone, co-owners of Automotive Profit Pro. When this is executed properly, 75% of calls can be converted into appointments.

Customers typically call auto shops for three main reasons:
1.They have a question or problem. This customer usually calls asking if you can fix their air conditioner or if you work on specific types of cars, such as, Do you work on Hondas? They want to know that you can confidently take care of whatever problem or vehicle that they may have.
2.Calling to schedule an appointment. This may be a current customer or a new prospect and they may be calling for either routine service or an emergency. It is important to determine all of the variables of the caller and help them accordingly.
3.To get an estimate. This person is usually labeled as the price shopper. Dont underestimate this caller; more often than not this customer is looking to establish a relationship with you and your auto repair shop.

Each of these phone calls is an opportunity to set an appointment and clinch the sale. Building a relationship with your potential clients as their auto care professional is established through their ability to trust you with their auto maintenance needs.

Pull-Behind Motorcycle Trailers

If you are a rider and youve been used to hauling your gear for long trips on side-bags and inside bunjee-jumped bags hitched to the back of your seat, you might want to rethink the possibilities.

Trailers for motorcycles are coming in all shapes, sizes and colors and they are making it possible for riders to hit the open road with ease.

Weve all see it: driving behind a motorcycle out on the highway, somewhere between nowheresville and the next gas stop, with large bags hanging from both sides of its back end. Not only does the extra baggage add weight to the motorcycle itself, they also just look plain clunky.

Rethink the travel trailer and imagine a sleek, shiny black egg-shaped trailer that hitches quickly and easily to the back of your motorcycle. Pull-behind motorcycle trailers are making it possible for riders to hit the highway for days at a time, carrying everything from camping gear to work tools and other items behind them, rather than on the back of their seat.

You can virtually tow your luggage or gear behind any Harley, Goldwyng, Can Am Spider or Victory or any motor bike, trike or tricycle. Many pull-behind motorcycle trailers can be customized to match the color of your bike, trike or tricycle and come with accessories, including spare tires, covers, chrome trim and packaging and more.

These beautiful new pull-behind travel trailers for motorcycles are not your old-school side-car looking numbers in any way. They are hitched to your trailer hauler and the back of your bike and come in stunning colors and materials, including fiberglass and aluminum.

Your travel trailer hauler can also come with top racks for extra storage space or designed with platforms for putting other items on, such as ice chests, tool boxes, camping gear, photography equipment and more.

Why are pull behind motorcycle travel trailers and storage units so popular? Simply put, they make the art of road travel by motorcycle fun and convenient. They help take the hassle out of travel altogether because, as is the case with a trailer behind a car, for example, there is no constant un-packing and untying of bags to get to what you need as you make your stops along the way.

With pull-behind motorcycle trailers, you simply pull over and open up your travel hauler to get to what you need, fast and efficiently. Close it up and hit the highway!

There are even travel trailers being manufactured for motorcycles today that have top-rack capability for storing a bicycle! That means you can take you motorcycle out on the road, find a camping spot and then enjoy your other favorite sport: mountain biking or city touring by bike!

Motorcycle pull-behind trailers and storage units are redefining what it means to be a biker. There are no special requirements for licensing involved in operating a trailer for your bike, but of course you may want to make sure you practice driving with it, parking and maneuvering before you hit the road. Because they add length to your motorcycle, you want to know how the trailer feels and how much room you need to put it into a parking space, park it curbside and also how to safely make those lane changes on the freeways and highways.

Many Problems Are Faced By The Auto Industry Due To Online Counterfeiting And The Gray Market.

Counterfeiting is such a menace that even the Federal Bureau of Investigation has termed it the crime of the 21st century. If you dont believe this, perhaps some number crunching can shed some light on the kind of hazards that this activity creates for automotive businesses worldwide. For example, the global automotive parts industry suffers losses pegged as high as $12 billion a year, $3 billion of which is in the U.S. The total global counterfeit market is pegged at a whopping $350 billion. The Motor and Equipment Manufacturers Association (MEMA), realizing the grave situation of counterfeits affecting its businesses, formed the Brand Protection council to take matters of fake counterfeit products in the automobile sector seriously.

What are fake automotive parts? How does one distinguish them from the originals?

Some counterfeits are simply imitations of real automotive parts and look exactly like the original so as to fool the buyer into believing that they are buying the original. Other times, fake or counterfeit automotive parts are simply packaged to look like the original. Counterfeiters often utilize the same brand image, colors and font sizes to ensure that the packaging looks similar to that of the real product. Some of the most common counterfeit automotive parts are things like fan belts, spark plugs, engine mountings, wheel covers, alloy wheels, air filters, fuel filters and oil filters. Sometimes the products carry the logo of the original. Other times counterfeiters simply use outdated parts that have been thrown out by the original company or dealer, renew them with some work and sell them again in the grey market.

There are many problems associated with fake automotive parts.

Such grey market products affect the brand and the reputation of the original manufacturer. Despite being made to look like the original, these products are not the original product. Even though they may be sold at perhaps 1/4th of the original price, the worth is much less than the real product. The safety of your vehicle could be compromised, and it could have many different kinds of problems, from part failure to higher fuel consumption to higher levels of pollution. The most pressing problem with using fakes is that, while you might feel you have gotten a great deal in terms of price, you will never get the intended effect that the original product can offer. In terms of quality and durability, you will always be at a loss if you opt for counterfeit products.

How To Choose Custom Car Paint Urethane Vs. Acrylic Automotive Paint

There are many factors to consider when choosing the best automotive paint for your everyday vehicle or classic car restoration project. To most car collectors, the look and color of a car paint is the most important factor. Other things to keep in mind include cost, application difficulty level, length of drying time, possible health hazards, and base-coat and finishing options. For simplicity’s sake, I’ll narrow them down to the top four most important differences: cost, difficulty level, durability and purpose. Acrylic and urethane are two of the most common automotive paints, yet they have very important distinctions. This article will help you choose the right car paint for your car project.

Cost

Cost is the only practical area in which acrylic enamel car paint has the clear advantage over urethane car paint, which costs more than twice as much. Acrylic lacquer paints cost up to $250 a gallon, and acrylic enamel costs only $100-$150 per gallon.

Difficulty Level

Application: If properly cut and polished, the finished appearance of acrylic car paint is unbeatable. Urethane paint will give your car a “fresh look,” and is easier to apply than acrylic enamel, which can only be applied with high-pressure spray guns. Urethane car paint can be applied with low-pressure, high-volume spray guns, which are easier to control and spray larger drops for better surface coverage, but are more prone to runs. Acrylic enamel automotive paint does not completely cover the primer, thus the primer color matters more when using it. On the other han, urethane paint covers the primer completely, so it does not require a similarly tinted primer. Acrylic paints can be done in a home garage, and applied in a slightly cooler ambient temperature, but no colder than 18’C (65’F).

Drying Time: Acrylic car paint has a much longer drying time, 1-2 days, as opposed to the short 2-3 hours required for most urethane paints, cutting down on time between coat applications accumulation of dust. For urethane car paint, most follow a base-coat with a clear coat. NOTE: some clear coats tint the color, especially if it is black or white. In this instance, one may prefer to use a single-stage urethane, and forgo the clear coat for the sake of the color. With urethane paint, wet-sand is also an option before applying a clear coat. Acrylic car paints require more coats (6-8), and must always be cut and polished, after letting it harden for several weeks. Single pack acrylic primers and fillers tend to shrink and sink back on repairs, so only use them on a final, even prime coat, and give it as long as possible to harden before wet sanding. Both acetone, thinners and fuel spillage damage acrylic paints, and they require more maintenance to keep your car finish shiny. In contrast, if a urethane paint job goes well, it needs no buffing, and un-buffed paint is the longest lasting and easiest to keep clean. If it is baked on, the car can be assembled the next day.

CAUTION: Urethane paints are toxic, as they contain isocyanate, airborne compounds that enter the body through the lungs and skin. Always use safety gear (goggles, mask and gloves) and proper ventilation when working with urethane paint. Acrylic automotive paints are less toxic because they are water-based, so the resin adheres using water as its primary agent, whereas urethane depends on a solvent.

Durability

Urethane finishes are much more durable than acrylic enamel finishes. There are many factors that vary the exact length of time a finish lasts, but urethane finishes, when properly maintained, generally last 5-10 years longer than acrylic enamel finishes. Urethane paints are activated by hardeners, so after they are mixed, they must be used promptly or the product is wasted. Acrylic enamel paint is prone to more chipping, cracking and general wear and tear, since it does not feature the hardeners.

Purpose

Acrylic enamel car paint is typically used by professional car restorers who want to paint a classic car to exactly the original specifications, which requires acrylic enamel paint on many antique cars. For example, acrylic enamel automotive paint is better for replicating factory orange-peel paint jobs, a bumpy surface finish. Both auto manufacturers and car restoration professionals have now switched to urethane paint for most auto body work, due to it’s practical advantages over acrylic enamel. It has become the standard in the auto industry because urethane car paint provides a quicker and better looking finish.

Prestolite Meet For Upgradation- Battery Industry

The Indian automobile industries as well as the industry related businesses are experiencing unprecedented growth. Associated sectors of the automotive industry are also developing and growing in a manner where they are forming independent competitive markets and recognized industries by themselves. The battery industry is one of the leading sectors in this respect. While, in the past, the battery industry was essentially an ancillary of the automotive industry, today, the battery industry has become a full-fledged industry sector on its own.
Exide technologies continue to be the world-leader in the battery industries. It is one of the biggest producers, distributors, and recyclers in the field of lead-acid cells, and sells them in over 80 countries. The Prestolite brand of batteries is a part of Exide technology launched by Tudor India in 1997.

In Gujarat, Tudor India arranged a meeting of its dealers and distributors at La Meridien Hotel for this purpose. The meeting, held on 17th November was attended by Mr. Ken Honge, the Vice President of Exide, the company’s Sales Director, Mr. Jasbir Mata, and Marketing Manager, Mr. Rahul Sagre among others. The meet discussed the present situation of the battery industry and shared the future planning of the company with its dealers and distributors.
The meeting was opened with the speech of Mr. Harish Gandhi, the Regional Sales Manager for Gujarat, who introduced Mr. Ken Honge, and welcomed the participants. After the introductory speech, the thread was picked up by Mr. Rahul Sagre, who gave an in-depth briefing of Exide company’s present status and future vision to the distributors.

Mr. Jasbir Mata told the distributors that more aggressive marketing was needed on their part so that Prestolite could maintain its market lead and expand to new territories. He stressed upon the need of after-sales service and customer service.

The general industry perception is that while the automotive industry, as a whole, has well-recovered from the effects of the global economic depression and has returned to the fast-track, the lead-acid battery sector has fallen behind and is yet to catch up to the pace of recovery. It is principally to address this anomaly that the Vice President of Exide Technology, Mr. Ken Honge visited India on a business research tour.

Mr. Mata was of the opinion that with the strong brand leads the distributors enjoyed with Prestolite, and with the global leading position of Exide technologies to back them, the distributors were in a sound position to accelerate growth and forge ahead of competition. Mr. Ken Honge shared the history of Exide Technologies and provided information on new technologies in lead-acid batteries. He stressed on the importance of India as a growing economy and one of the fastest developing markets of the world. He stressed that without proactive steps taken by the distributors it would be difficult to experience the desired brand growth in a dynamic economy like India.